Winter is coming and, with it, local food businesses are bracing for impact. As we cozy up and stay safe at home, our beloved restaurants and shops are navigating the need to pivot, yet again. “There's an upcoming season of hustling hard, reinventing, celebrating small joys, and unfortunately, suffering some substantial losses,” says Lauren Bloom of Blom Meadworks.
Food naturally brings people together. Whether it’s making a meal, supporting a farmer, sharing a recipe, or celebrating a special occasion: food is communal. This is what we celebrate at our Fork Fest events. These events showcase West Michigan's agricultural abundance and focus on the relationships that drive our local food systems.
For many small businesses, the Coronavirus pandemic has thrown any marketing plans you had out the window -- but that doesn’t mean you should just give up. Marketing through the pandemic remains a priority in your operations as we evolve through the good, the bad, and these challenging times. Here are a few tips to keep in mind:
After 17 years of producing regional local food directories, the team at Taste the Local Difference is proud to debut our 2020 Local Food Guide, a beautiful farm-centric magazine covering the entire state of Michigan. For those of you that don’t know us, we are Michigan’s Local Food Marketing Firm. We provide affordable marketing services to family farms, restaurants, farmers' markets, breweries, wineries, cheesemakers, and so many other small businesses in our great state. It’s our mission to promote their passionate, hard work and make it easy for consumers to seek out these local businesses. This Local Food Guide is just one of the ways we do that— it’s filled with delicious seasonal recipes, stories of local food champions, and directories for how to find local food in your community.
A Michigan Local Food Marketing Firm, Taste the Local Difference (TLD) recently expanded to West Michigan to continue its promotion of businesses that make up our local food system. Through partnerships with local businesses, we celebrate small farmers, as well as restaurants, retailers, event organizers and many others that make local sourcing a priority. Every bit of our work has one underlying mission – to get more local food sold. Our Grand Rapids-based Local Food Coordinator, Rebecca Henderson, is excited to connect with the swiftly growing local food movement in the West Michigan region. Check out these ways Taste the Local Difference can benefit your business!
Fall is a beautiful season in West Michigan as the air becomes cooler and leaves on the trees transform from green to orange, red and yellow. With West Michigan being home to the Fruit Ridge – one of the best fruit-growing regions in the world – there is an abundance of orchards and farms to explore and plenty of apples and fresh cider to enjoy during the fall season.