For many small businesses, the Coronavirus pandemic has thrown any marketing plans you had out the window -- but that doesn’t mean you should just give up. Marketing through the pandemic remains a priority in your operations as we evolve through the good, the bad, and these challenging times. Here are a few tips to keep in mind:

Independents Week: June 27 to July 4

Locally-owned, independent businesses are the backbone of our community. And they need us more than ever right now. Help us celebrate them during Independents Week!

Local First’s Board of Directors held a town hall-style event with member businesses on Friday, June 12 to discuss the role West Michigan’s local economy plays in systemic racism: as an enabler and as a catalyst for change. Vice-Chair of the Local First Educational Foundation and moderator, Tarence Lauchie of T. Lauchie & Associates, asked participants to think about their:

Thank you for joining the Membership Team for Part II of our marketing webinar series! Kathleen Roark and Katherine Jandernoa were joined by the following panelists to discuss why marketing matters and how to approach it during a pandemic:

After 17 years of producing regional local food directories, the team at Taste the Local Difference is proud to debut our 2020 Local Food Guide, a beautiful farm-centric magazine covering the entire state of Michigan. For those of you that don’t know us, we are Michigan’s Local Food Marketing Firm. We provide affordable marketing services to family farms, restaurants, farmers' markets, breweries, wineries, cheesemakers, and so many other small businesses in our great state. It’s our mission to promote their passionate, hard work and make it easy for consumers to seek out these local businesses. This Local Food Guide is just one of the ways we do that—  it’s filled with delicious seasonal recipes, stories of local food champions, and directories for how to find local food in your community. 

Thank you for joining the Membership Team for Local First’s marketing webinar! Kathleen Roark and Katherine Jandernoa were joined by the following panelists to discuss why marketing matters and how to approach it during a pandemic:

If you haven't seen gr_support_local yet, it's time to give it a whirl. It's an easy-to-view list of local businesses and what they're offering during the Shelter in Place order. We LOVE it and wanted to get to know the person who got it up and running.

Atlanta – La Agencia Federal para el Desarrollo de la Pequeña Empresa (SBA) por sus siglas en inglés, ofrece préstamos federales de bajo interés para capital de trabajo a las pequeñas empresas de Michigan que sufren un daño económico sustancial como resultado de la enfermedad del coronavirus (COVID-19), anunció hoy la administradora de SBA, Jovita Carranza. SBA actuó bajo su propia autoridad, según lo dispuesto por la Ley de Asignaciones Suplementarias para la Preparación y Respuesta ante el Coronavirus que fue firmada recientemente por el Presidente, para declarar un desastre a raíz de una solicitud recibida de la Gobernadora Gretchen Whitmer el 17 de marzo de 2020.

ATLANTA – The U.S. Small Business Administration is offering low-interest federal disaster loans for working capital to Michigan small businesses suffering substantial economic injury as a result of the Coronavirus (COVID-19), SBA Administrator Jovita Carranza announced today. SBA acted under its own authority, as provided by the Coronavirus Preparedness and Response Supplemental Appropriations Act that was recently signed by the President, to declare a disaster following a request received from Gov. Gretchen Whitmer on March 17, 2020.

As we know, local businesses not only make our communities unique, they are also the backbone of our economic stability. Many of our small, independent businesses are going to suffer while we do our best to stay safe and healthy. But they are also masters of innovation and have already started responding to the needs this crisis has created.